International road of Wuxi Nanjiang-------the 19th international printing and packaging exhibition reported. The packaging machinery industry in China has been a huge development since 30 years ago, as the technology has been matured, the company in the inland began to look at the universal market, Wuxi Nanjiang Package Machinery Factory is one of them. In recent years, Wuxi Nanjiang goes more and more quickly in the field of package machine. So how to achieve international quickly and accurately? To this end, we interviewed Wuxi Nanjiang marketing manager Xu Lei.
Pay more attention to the quality Exploring the international market is an idle talk without good products, excellent technology and unique marketing mode. Since establishing Wuxi Nanjiang has regarded the request of customers as the first request, widely absorb the advantages of package machine technology at home and abroad. At present, Wuxi Nanjiang is very competitive in the package machine industry in the inland. The products series include ZILIN brand, HD430-1 roll fed square bottom paper bag machine, HD430 sheet fed handbag machine, WFD-100 high speed handle making machine, WFD100-1 twist rope and flat belt high speed handle making machine, HD-400 automatic food paper bag making machine, WFD-400 automatic high speed food paper bag making machine, ZSL-400 paper rope machine, FD500-1 ladder-shaped multi-layer kraft paper bag tube making machine, WFD-650 automatic paper yarn tube making machine so forth, and get the certificate of ISO9001:2000 in 2005, and get the certificate of CE in 2006, going into the Southeast Asia, Europe market, getting the favorable response at home and abroad. It’s important to make a good basis. No matter explore the inland or the international market, grasping the products technology is a key factor. However, Xulei added “looking over the world, we’re now reducing the distance with the newest technology in the world in technology and the steady of equipment operation, so we need to spare no efforts to our machines.” Exploring the international market actively After financial crisis broke out in 2008, the package machinery market lay in a gloomy state, most of leaders said this year it’s the hardest year in China. However, for Wuxi Nanjiang, Xulei said it’s all very good in exploring international market. Recently years, Wuxi Nanjiang has been a very fast step to the international market in the field of package machine. So, how to achieve international quickly and accurately? Xulei introduced that the proportion of international and inland is 4:6 this year in Wuxi Nanjiang, according to this, it could find the importance of international market. From now on, Wuxi Nanjiang isn’t the first time to contact international market, since establish and through 10 years development, our products has been exported to all the corner of the world and accumulate so many precious experience and wealth. In fact, Wuxi Nanjiang has the ability to further explore the international market. Wuxi Nanjiang began to build international marketing team last year and explore international market at full blast. Exploring the net marketing mode In the so many approach to the international market is different to seek agent’s mode, Xulei chose the B2B approach and exhibition to market, and invest international net marketing platform and part of inland sales platform. Xulei said:” using B2B to explore international market, it promotes our international proceed through the buying information offered by overseas buyers in these platform. Generally, at present the approach acts well through our initial efforts. Also, we could finish key operations, improve the after sales service and reduce the turnover period through net, getting more benefits from limited sources to get the goal of selling goods. The machine show of high speed operation in the exhibition In fact, many inland companies aren’t familiar to international market, there are so many thinking before going into the overseas. Wuxi Nanjiang chooses net platform to down the blindness furthest, it could accurately grasp the clients through the information in the platform to assure the accurancy of marketing. According to relative date, though European and USA market has been shrunken in the effect of universal economic crisis, but from the outer potential needs, they have a great needs of the intermediate products. As far as the price, the products is more competitive exported from China.
